How to Start Your Own Dye Sublimation Printing Company


First, decide what market you’re going to enter. Will it be mouse pads? Check out the competition. What is the Asian market selling mouse pads for, landed, in your market. They’ll be your primary competition for the larger orders. If you’re focusing on the smaller market orders with higher margins, research your local competition. What are they getting for the product?

The Printer You Need

Next, you’ll need a good dye sublimation printer. The printer you purchase will depend on your target market. If you are printing mouse pads, you’ll purchase a smaller unit. If you’re printing seamless trade show displays, you’ll be needing a wide or grand format printer.

Of course, you’ll also need a heat press that suits the variety of printing that you’re going to be focusing on. These come in sizes from quite small for coffee mugs to very large for grand format fabric banner printing or dye sublimation printing on fabric for rolls of fabric to be used for clothing or the like.

The Inks or Dyes

You’ll want to choose a good brand of CMYO (Cyan/Magenta/Yellow/Overprint) dye inks also. Most of the time, with new equipment, you’ll be told which ink you have to use to keep from voiding the warranty, so during the warranty period, you’re pretty much stuck using their inks. Once the warranty period is over, you can purchase bulk ink/dye systems that will save you, on the average, about 75% on your ink/dye expenditures.

Suitable Dye Sublimation Paper

You’re also going to need “dye sublimation paper,” called this because it is the paper used for dye sublimation printing and subsequently the transfer using the heat press to the substrate. This is a specially treated paper that the CMYO dye is printed to. This paper is “married” to whatever substrate you’re placing the image on and under heat and pressure, the dye turns to a gas and is sublimated to the polymeric-treated or polymer-based substrate.

A Reputable Manufacturer

Finally, you will need to purchase your substrate from a reputable wholesale distributor or manufacturer. It is important to purchase high quality materials for your dye sublimation printing dubai┬ácustomers as what you sell to them is what they’ll remember you by. If you’re purchasing grand format polyester fabric for dye sublimation printing of flags, banners, or other fabric displays, it will be a good idea to purchase the smallest roll of material you can find to test the material.

You may also find that some wholesalers or manufactures will be willing to send you a few yards of material to “play” with, especially if you pay the shipping. If you’re purchasing offshore, it is a good idea to learn as much about how your substrate is manufactured as possible, such as certifications, materials, and processes involved in the manufacture of, say, ceramic mugs. Also note that the cheapest price is not always the best price. I often advocate that you get 25 quotes for a given item, then take the 3rd or 4th lowest bid, not the lowest.

There are occasions where the low bidder will also be the best product, but not always. You may also find that the lowest bid may have given you pricing for something you hadn’t requested, and it can either be an unqualified bid, or it could be a discovery of a new product that is superior and cheaper than what you had originally gone out for a quote on.

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